Languages : Kurdish ( Native / Sulaymaniyah ) , Arabic ( Fluent / Native Iraqi ) , English ( Professional Working Proficiency )
1 〉Executive Summary
Commercially driven Marketing Leader with over 8 years of verifiable commercial work across Iraq & the region , specializing in retail consumer technology & high - impact digital commerce .
Equally adept at high - level commercial strategy & hands - on creative execution , eliminating costly friction between marketing strategy & showroom sales .
Proven track record directing integrated retail promotions , e - commerce merchandising , translating complex hardware specifications into persuasive consumer benefits , & orchestrating multi - channel product launches aligned with Apple ecosystem cycles .
Possesses deep cultural fluency & behavioral understanding of consumer decision - making , societal trust dynamics , & status perception across diverse demographics ( youth , professionals , men & women ) equally across Kirkuk , Erbil , Sulaymaniah , Duhok , Baghdad , Basra , Karbala , & Najaf .
Founded an independent studio serving 24+ commercial clients across consumer tech , retail , & e - commerce , including full - scale CMO leadership in smartphone retail .
Collaborates directly with showroom sales teams & external partners to drive retail foot traffic , maximize average basket value , & enforce 100% strict brand compliance under global authorized channel standards .
2 〉Core Competencies & Strategic Toolkit
〉 Marketing Strategy & Retail Planning
Integrated omnichannel campaigns , showroom floor promotions , Apple Keynote launch activations , seasonal retail drives ( Back - to - School , Ramadan , Black Friday ) , marketing budget allocation , & campaign ROI .
〉 Consumer Tech Product Marketing & Merchandising
Ecosystem bundling ( iPhone , Mac , iPad , Apple Watch , AirPods ) , high - margin accessory attach rates , device trade - in & buyback campaigns , online catalog architecture , & translating hardware specs into clear consumer benefits .
〉 Brand Governance & Channel Compliance
Apple Authorized Reseller ( AAR ) & Service Provider ( AASP ) guideline adherence , co - branding standards , grid rules , & strict asset compliance .
〉 Behavioral Economics & Pricing Strategy
Consumer decision journey mapping , price perception framing , status signaling in premium consumer tech , objection handling , Customer Acquisition Cost ( CAC ) , & Return on Ad Spend ( ROAS ) .
〉 CRM Architecture & Customer Lifecycle ( LTV )
Customer database structuring , upgrade cycle re - engagement ( iPhone / Mac trade - in triggers ) , purchase history segmentation , VIP retention workflows , & maximizing customer Lifetime Value .
〉 Pan - Iraqi Consumer Behavior & Cultural Intelligence
Field - tested mastery of buyer psychology , societal trust networks , & decision - making dynamics across youth , men , & women equally across Kirkuk , Erbil , Sulaymaniah , Duhok , Baghdad , Basra , Karbala , & Najaf .
〉 Paid Media Direction & Agency Oversight
Directing media - buying agencies & internal ad specialists , campaign KPI setting , creative A / B testing , audience segmentation , & evaluating ROAS .
〉 Creative Direction & Visual Production
Point - of - sale ( POS ) displays , retail packaging systems , large - format showroom branding , high - converting digital assets , & visual hierarchy .
〉 Trilingual Copywriting & Localization
Kurdish ( native spoken & written ) , Arabic ( native Iraqi ) , English ( professional business proficiency ) .
Showroom sales alignment , after - sales service marketing ( AASP repairs & warranty ) , creative agency direction , media partners , & influencer / KOL activations .
〉 Technical & Software Fluency
Adobe Creative Cloud ( Photoshop , Illustrator , InDesign ) , Figma , Meta Business Suite , Google Analytics , & Notion .
3 〉Professional Experience & Concrete Impact
Kyan Cafe
Kurdistan Region of Iraq & Saudi Arabia | January 2025 - Present
Marketing Executive & Creative Strategist
〉 Drove a 29% increase in store foot traffic by designing & rolling out 15 integrated marketing campaigns across retail branches in Kurdistan .
〉 Reduced customer ordering time from 50 seconds to 20 seconds & increased store sales by 12% in month one by completely redesigning the physical product menu around high - margin categories .
〉 Scaled the brand Instagram account from 0 to 22 , 000 followers & generated 13 million impressions in 12 months through 97 strategic feed posts & 158 story sequences .
〉 Maintained cross - border brand consistency by producing 63 marketing graphics & two custom packaging assets for Saudi Arabia expansion locations .
〉 Delivered 100% of 19 content schedules ( 200+ campaign assets ) on or ahead of schedule , managing fast - turnaround creative production & localization .
〉 Lifted regional audience engagement by 41% compared to original Arabic releases by localizing campaign copy into authentic spoken Kurdish dialect .
〉 Achieved a 90%+ first - pass approval rate under agency leadership ( CCO Saif Al Fayyad ) across 38 high - standard visual carousel & video campaigns .
PASSAR Agency
Erbil , Iraq ( Full - Time , On - Site ) | August 2024 - December 2024
Senior Marketing & Visual Communications Lead
〉 Produced the master 55 - page sales & architectural catalog for Green City Karbala in three weeks from blank page to completion for prospective buyers & investors .
〉 Supported opening - phase awareness for Zar Restaurant by designing 11 promotional social media campaign posts & large - format print collateral under tight deadlines .
〉 Preserved institutional visual identity by directing brand deliverables & campaign assets for Al - Safwa University in Karbala .
GREATER Design
Dubai , UAE ( Remote ) | December 2023 - June 2024
Senior Brand & Marketing Campaign Designer
〉 Adhered strictly to international brand standards for Magnum , designing digital campaign assets that cleared corporate brand reviews within standard iteration cycles .
〉 Delivered complete corporate identity packages & company profiles for Duhok Concrete & Al - Amin Group within standard 30 - day turnaround deadlines .
Streamlined e - commerce & web user experience by designing custom scalable vector icon sets & structuring visual layouts across two enterprise digital platforms .
WiFi Store
Kirkuk , Iraq ( Full - Time , On - Site ) | January 2023 - November 2023
Chief Marketing Officer & Retail Sales Lead
〉 Accelerated showroom tech sales & repeat customer acquisition across 10 months by uniting consultative customer discovery with high - converting localized ad campaigns .
〉 Delivered an exceptional 11X Return on Ad Spend ( ROAS ) across Instagram & Facebook by engineering targeted smartphone launch campaigns & continuously testing top - performing creative assets .
〉 Managed multi - brand retail positioning for Apple devices alongside Samsung , Xiaomi , Huawei , TECNO , & Infinix , maintaining cohesive store branding while strictly adhering to manufacturer visual standards .
〉 Boosted retail sales conversion by 160% through an audience segmentation framework that separated price - conscious buyers from performance tech enthusiasts .
〉 Built reusable content engines & templates across 200+ creative assets , slashing production turnaround time by 60% & scaling an engaged audience from 0 to 20 , 000+ targeted tech followers .
Ameen Studio & Private Commercial Consulting
Erbil & Kirkuk , Iraq | September 2016 - 2024
Founder , Lead Marketer & Creative Director
〉 Designed commercial retail packaging systems & visual architecture for Petmetro , helping propel over $9 , 600 , 000 in product revenue within 16 months , & restructured retail packaging for Danya Factory's “Danya Crispy” to drive 425 , 000 , 000 IQD in first - year sales .
〉 Secured a $20 , 000 cash grant & won the global MIT 4 - Her Power Challenge competing against 15+ startups by developing brand strategy & pitch presentation collateral for Hanar Health .
〉 Built & scaled an independent consultancy serving 24+ commercial clients across consumer tech , retail , automotive , & F&B , with over 60% of client acquisition driven by referrals .
〉 Logo Design : From Concept to Presentation ( Sagi Haviv )
〉 Introduction to Adobe Photoshop ( Carles Marsal )
5 〉Executive Testimonials
Mr . Ahmed Mohammad
Former CEO of WiFi Store & Branch Manager at RIGT / Nasline
“ A very smart designer , a very master marketer , & a very smart salesman , that is what Ameen is . ”
Mr . Goran Kaka
Deputy General Manager at Toyota SAS | Sardar Group
“ In my 20 - year career , I have collaborated with tens of design & marketing agencies , but Kak Ameen is totally different . He is an agency on his own . He cares about all the details of the work , & doesn't deliver until he is sure everything is perfect . ”
Mr . Saif Al Fayyad
CCO & Co - Founder of Fasila Agency
“ I've worked with Ameen on multiple projects , & I trust his judgment completely . He juggles tasks with ease , stays organized under pressure , & consistently brings fresh , innovative approaches to marketing & design . ”
