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Traction by Gabriel Weinberg, Justin Mares

Understanding Michael Porter — by Joan Magretta

Genius: The Natural History of Creativity — by Hans Eysenck

Creativity in Business — by Michael Ray & Rochelle Myers
CREATIVE STRATEGY
The Organized Mind — by Daniel J. Levitin

The Joys of Compounding: The Passionate Pursuit of Lifelong Learning — by Gautam Baid

Emotion by Design by Greg Hoffman

Why Don't We Learn From History? by BH Liddell Hart

Hooked: How to Build Habit-Forming Products — by Nir Eyal

Switch by Chip Heath and Dan Heath

Getting to Yes by Roger Fisher and William Ury

Emotional Intelligence: Why It Can Matter More than IQ by Daniel Goleman

Made to Stick by Chip and Dan Heath
CREATIVE STRATEGY
Chief Everything Officer by Kunal Gupta

The Obstacle is the Way by Ryan Holiday

One Click: Jeff Bezos and the Rise of Amazon by Richard Brandt

The Magic of Thinking Big by David Schwartz

The Artist's Journey — by Steven Pressfield

Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth by John Doerr

Invent & Wander: The Collected Writings of Jeff Bezos