A: then I study the market city by city. Who are customers choosing instead of us? why our current customers choose us & didn’t choose others at the first place {geniuses do this}.
What are competitors selling hardest? At what price? With what offer? What are they promising? What are they genuinely better than us at & how can be like them in these? Where are they weak? & how we can attack them on it. Why does a customer walk into their branch instead of ours? What could we make meaningfully better? etc.
