best copy writer in kurdistan
— how to just be it
— by ameen perfekt
For every business owner & chief copywriter in Kirkuk,, Erbil,, Sulaymaniah,, Duhok,, & Zaxo whose business sells 100% to Gen Z.
If you sell to 50-year-old government employees,, close this page right now. This book is not for you.
If you sell to an 18 to 22-year-old scrolling TikTok at 2.00 AM in Kurdistan,, this is your new operating manual.
Hey copywriter,, hey bOSs,,
I am going to be your private copywriting coach. You are serious & you have bills to pay,, so I will keep it completely direct. No fluff. No academic fog. No fake corporate English. No New NO Neo,, None of that.
Elite copywriters aren’t born with magic keyboards. They don’t have poetic inspiration. They,, don’t sit in a café waiting for an angel to whisper words into their ear. They,, diagnose human behavior. They,, observe money moving. They,, find where the reader’s brain is hurting,, & they,, put the exact right words in front of them. That’s the whole secret. That’s it. That’s the entire thing. That is,, The ENTIRE THING.
Please,, don’t try to become the person who writes the most clever captions.
Become the person who understands the young Kurdish mind so deeply that the sale becomes the obvious final step.
Before we touch the 10 chapters,, you need to tattoo 1 diagnostic equation on your brain.
THE UNIVERSAL ENCYCLOPEDIA OF EFFECTIVE COPY
COPY EFFECT ≈ RELEVANCE {DOES PEOPLE LIKE ME DO THIS OR BUY THIS OR GO THERE?} × CLARITY {WHAT THIS PLACE IS & WHO ARE THEY'RE FOR & WHAT THEY ARE ABOUT?} × DESIRE {DID I NEEDED THIS 1+ TIMES BEFORE ANYONE ASK ME WHETHER I NEED IT OR NOT?} × BELIEF {WHY THIS PLACE ARE WHO THEY SEE THEY ARE & WHY THEY ARE ABOUT WHAT THEY SAY THEY ARE ABOUT & WHY THEY'RE PROCUTS & SERVICES SHOULD BE THE WAY THEY SAY IT IS?} × ATTENTION {IS IT RELEVANCE & CLEAR & I WANT IT OR NOT?} × ACTION EASE {IS THERE ANYTHING ELSE I CAN DO TO GET SOMETHING BETTER THAN WHAT I HAVE KNOW?}
This,, is,, not a scientific equation from a laboratory. It’s,, a diagnostic,, weapon.
Notice the multiplication symbols. It’s multiplication,, never addition.
If,, Attention = 0,, nobody reads. They swipe in 0.4 seconds.
If Relevance = 0,, nobody cares. It’s nice,, but it’s for someone else.
If Clarity = 0,, nobody understands. “You used big words & said nothing, so I will scroll.”
If Desire = 0,, nobody wants it. even if They understand it,, they just don’t give a damn.
If Belief = 0,, nobody trusts it. They think you’re another Instagram scammer.
If Action Ease = 0,, interested people still don’t act. Your bio link is broken or you said “DM for price”.
That,, basically,, is,, the whole bloody field. Everything else,, in marketing,, belongs,, underneath those 6 forces.
Now,, let’s walk through the 10 invariant chapters. One by one. Brick,, by,, brick.
CHAPTER 1 〉 Know Who You Are Talking To
Not “young people.”,, Not “customers.” Not “men 18 to 35.”,, Throw that generic garbage in the trash.
What exact person,, in what exact situation,, wanting what,, worrying about what?,, worrying about what?!
Look at the reality in Kurdistan.
〉 A 19-year-old student at University of Sulaimani sitting in Saholaka with 10,000 IQD in his pocket,, worrying about looking broke in front of his classmates.
〉 A 21-year-old girl in Erbil working her first corporate desk job on Gulan Street,, exhausted,, wanting to look modern & polished without spending half her salary.
〉 A 20-year-old tech-obsessed guy in Kirkuk,, switching between Kurdish & Arabic,, searching for an honest PC repair shop that won’t swap his graphics card with a used one.
〉 A 22-year-old in Duhok or Zaxo wanting authentic streetwear,, terrified of paying 45,000 IQD for fake Turkish polyester that shrinks after 1 wash.
If you write for “everybody in Kurdistan”,, nobody feels you talking to them.
When you speak to 1 specific person in their exact bedroom situation,, they stop scrolling & think,, “How the hell does this page know me?”
I repeat,, When you speak to 1 specific person in their exact bedroom situation,, they stop scrolling & think,, “How the hell does this page know me?”
I repeat,, When you speak to 1 specific person in their exact bedroom situation,, they stop scrolling & think,, “How the hell does this page know me?”
CHAPTER 2 〉 Know What You Want Them To Do
Every single copy piece needs 1 clear job.
Read. Remember. Apply. Register. Buy. Attend. Donate. Share. Believe something. Do something.
95% of business accounts in Erbil & Sulaymaniah post random nonsense because they don’t know the job of the post.
They post a video of rain falling on their restaurant window with a romantic song. What’s the job? Nobody knows. ""The owner just felt emotional in seshamma {tuesday}.""
A post without a job is just an expensive ego hobby.
Decide the single physical action before you write word 1. If the job is “tap WhatsApp to order”,, every sentence must drive toward that {green button}.
CHAPTER 3 〉 Start Where Their Mind Already Is
Don’t start where your organization is. Start with what the reader already knows,, feels,, believes,, notices,, wants,, or worries about.
This is one of the deepest ideas from Eugene Schwartz. Different awareness states require fundamentally different messages. Many angles.
If an 18-year-old in Erbil has a broken phone screen,, he doesn’t want to hear about your company’s mission statement founded in 2018.
His mind is already here. “My iPhone screen is bleeding black ink,, I need it fixed in 30 minutes before my dad calls me,, & I only have 35 hazar {35,000 IQD}.”
Starting with your business is arrogance.
Starting with their immediate tension is mastery. Match their internal monologue,, & they’ll read every single syllable.
CHAPTER 4 〉 Say Something They Care About
No writing technique can rescue an irrelevant message.
No writing technique can rescue an irrelevant message.
No writing technique can rescue an irrelevant message.
You can hire the best video editor in Erbil. You,, can use 4K drone shots over 100 Meter Street. You,, can put 3D motion graphics on the screen. If,, the core message is irrelevant to the kid,, it’s dead on arrival.
Gen Z in Kurdistan want & cares about 5 core currencies & very very fear the opposite of some of them.
〉 Looking respected among friends.
Not looking stupid for anything.
〉 Saving their limited cash for things that actually matter. not loosing their limited cash for something that didn't matter or was availible cheaper somewhere else.
〉 Not getting scammed by online sellers.
〉 Feeling independent & modern.
Not feeling outdated & non-new
〉 Saving time & avoiding boredom.
Talking about your certifications,, your office furniture,, or your supply chain is talking to yourself.
Connect your product directly to one of their 5 currencies,, or shut up & save your ad budget.
CHAPTER 5 〉 Make 1 Important Promise
A copy piece with 2-7 competing messages usually leaves the reader remembering 0.
Look at the average business caption in Duhok or Slemani.
“We offer fast delivery & European quality & Italian fabrics & 10 colors & wholesale prices & visit our showroom opposite the stadium & follow our TikTok!”
That,, is a buffet disaster. The young brain gets overwhelmed & swipes away.
7 promises = 0 promises remembered.
2 promises = 0 promises remembered.
4 promises = 0 promises remembered.
1 big,, undeniable promise dominates the mind. Pick your single strongest weapon & hammer it until everyone in the city knows it. each post can holde 1 promise,, if you have 7,, make 7 posts,, not THROWING THEM in 1.
CHAPTER 6 〉 Make The Promise Stupidly Easy To Understand
Clarity beats impressiveness every single day of the week.
Don’t write like a university professor trying to sound sophisticated. Don’t use complex literary words that require a dictionary.
If a 17-year-old half-asleep on the couch in Suli can’t understand what you’re offering in 2 seconds,, your copy failed.
Impressive language strokes your ego but empties your cash register.
Dumb-level clarity feels effortless to read. When reading is effortless,, buying becomes effortless.
CHAPTER 7 〉 Give Them A Reason To Believe You
Proof. Mechanism. Demonstration. Specificity. Expertise. Evidence. Experience. Credible people.
In Kurdistan,, skepticism is at an all-time high. Every teenager has ordered a shirt online that looked like silk in the photo & arrived looking like a cleaning rag.
They don’t believe your adjectives. When you say “high quality”,, they hear “cheap trash with a markup”.
Unbacked claims trigger instant distrust.
Show the raw physical proof. Show the warehouse in Erbil. Show the unboxing. Show the FIB transaction receipt. Show a real customer in Sulaymaniah wearing it on camera. Proof destroys doubt.
CHAPTER 8 〉 Remove Reasons To Say No
Confusion. Distrust. Effort. Risk. Embarrassment. Uncertainty. Price. Time. Complexity.
This is where 90% of Kurdish businesses shoot themselves in both feet with the “DM for price” disease.
When you hide the price,, you introduce friction,, suspicion,, & embarrassment. The kid thinks,, “If I ask & it’s $100,, I’ll look broke.” So they leave.
Every unanswered question in your copy is a wall stopping the customer from giving you money.
State the price clearly in IQD. State the delivery fee to Kirkuk,, Erbil,, Slemani,, Duhok,, & Zaxo. Offer cash on delivery. Remove every obstacle until saying yes is the path of least resistance.
CHAPTER 9 〉 Make The Next Action Obvious
Never make someone interested & then make them figure out what the hell to do.
Don’t write “contact us for more info.” What does that mean? “I Don't UndeRstand”
Call? DM? Email? Send a pigeon?
Tell them the exact micro-step. please.
〉 “Tap the link in bio,, choose your shoe size,, & type your delivery address on WhatsApp.”
〉 “Message us your phone number right now,, & we’ll call you in 5 minutes to confirm your order.”
Vague calls to action murder conversion.
Make the next move so brain-dead simple that a child could complete it without thinking.
CHAPTER 10 〉 Test Reality
The reader decides whether copy works. The copywriter does not.
{David Ogilvy},, summarized this beautifully. Strategy,, should be single-minded,, make a meaningful promise,, communicate clearly,, & be tested. be… tEsTed.
You don’t get to vote on whether your ad is good. Your opinion doesn’t matter. Your graphic designer’s opinion doesn’t matter. The cash register in Kirkuk,, Erbil,, & Slemani is the only judge that counts.
Arguing about which headline is better in an office meeting is pure amateur theater.
Put $5 behind Hook A & $5 behind Hook B on Instagram. Let the young people of Kurdistan vote with their thumbs & their wallets. Reality never lies. Reality,, never lies.
THE FINAL STANDARD
You now have the complete operating engine.
`COPY EFFECT ≈ RELEVANCE × CLARITY × DESIRE × BELIEF × ATTENTION × ACTION EASE`
10 chapters. 6 diagnostic forces. Zero excuses.
Stop trying to impress people who will never buy from you. Start writing directly for the kid in Kurdistan whose life gets better the second they take action on your offer.
Go eXecute. Or Send This To Your Copywriter or Killer. Both wILL Need it now.
