whether they have seen it or not. Every elite marketer in the world, is thinking and working based on this paper's 3 paragraphs.
The Whole Secrets Is Inside This Image.
I read it 100 times; really, i'm not lying i read it 100 or more times. You have to read it 3 times at least.
"People DO judge a book by its cover…" — Mike Markkula
More About Mike Markkula:
In 1977, upon the incorporation of Apple Computer, Inc. on January 3, Mike Markkula held the following formal and operational roles:
Chairman of the Board: Served as Apple’s first board chairman, providing executive governance and adult supervision over the young startup.
Angel Investor & Financial Guarantor: Provided $250,000 in early capital—consisting of an approximate $92,000 equity investment and an unsecured $150,000 personal bank loan guarantee.
Equal Equity Partner: Owned roughly a one-third equity stake in the company, holding equal ownership with Steve Jobs and Steve Wozniak.
Employee #3: Officially registered as Apple's third employee.
Executive Strategist & Business Planner: Authored Apple's initial corporate business plan, obtained venture backing (such as from Arthur Rock), and drafted the famous three-point "Apple Marketing Philosophy" (Empathy, Focus, Impute).
Head of Marketing: Acted as defacto marketing director, guiding product positioning, distribution strategy, and customer outreach for the Apple II launch.
CEO Recruiter: Handpicked and hired Apple's first president and CEO, Michael Scott, determining that neither Jobs nor Wozniak had the operational experience to run the enterprise.
