Pricing Is A Moral Declaration Of Self-Respect.

Price = Perceived Dignity / Desperation

Three Unbreakable Laws For Wise Pricing:

The Netbook Trap: The moment you lower prices to please the crowd, buyers come who disrespect your craft.

Conviction Commands Value: A Premium Price Tells The World You Don’t Cut Corners Behind Closed Doors.

Fund The Obsession: Charge High Enough To Pay For Infinite Perfection Without Ever Asking For Compromise.

"We Don’t Know How To Make A $500 Computer That Isn't A Piece Of Junk." — Steve Jobs