before a marketing genius or a copywriting genius or a graphic design genius , who am i?

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"One of my favorite sayings, is that there are two kinds of people in the world: 
optimists & pessimists. & the saying goes that optimists tend to be successful and pessimists tend to be right.

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& the idea is that if you think something is going to be terrible & it is going to fail, then you are going to look for the data points that prove you right and you will find them. That is what pessimists do.

But if you think that something is possible, then you are going to try to find a way to make it work. & even when you make mistakes along the way and even when people doubt you, you are going to keep pushing until you find a way to make it happen."

i’m a super optimist.”

"Another Saying I work By , Is Very Simple : 

How You Do Anything Is How You Do Everything .

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If You Hand A Child A Box Of Building Blocks , They Learn The Rule In Five Minutes : If One Block In The Bottom Row Is Crooked , The Entire Castle Falls Down Later . You Cannot Fix A Crooked Base By Putting Prettier Flags On The Roof .

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Perfectionism Is Just That Childhood Lesson , Carried Into Adulthood With Total Discipline .


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In Research , It Means Never Guessing When You Can Verify The Primary Fact . In Branding , It Means Building A System So Pure That An Eight-Year-Old Can Draw The logo & colors From Memory , & define the products in 3 minutes . In Copywriting , It Means Cutting Every Line That Sounds Impressive But sells Nothing . In Graphic Design , It Means Guarding The Two Millimeters Of Space That Keep The Human Eye At Rest . In Media Buying , It Means Refusing To Waste 1$ On The Wrong Screen .

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When Every Invisible Block Is Set Straight , The Structure Never Needs An Excuse . It , Just Stands .

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I'm A super Perfectionist ."