​Back to Start Here​

​

Choose a topic to find summaries & book notes. The book pages farther down currently contain covers or have no written summary.

​

There are 117 written summaries & notes here, plus 183 cover or unfinished book pages. Where a book has more than 1 page, the links are labeled separately.

​

Summaries & notes

​

Marketing, Advertising & Copywriting

​

​$100M Leads​

​

​1-Page Marketing Plan​

​

​22 Immutable Laws of Marketing​

​

​Advertising Concept Book​

​

​Alchemy​

​

​All Marketers Tell Stories​

​

​Boron Letters​

​

​Breakthrough Advertising​

​

​Building a StoryBrand 2.0​

​

​Buyer Personas​

​

​Choice Factory​

​

​Confessions of an Advertising Man​

​

​Contagious​

​

​Crush It!​

​

​DotCom Secrets​

​

​Epic Content Marketing​

​

​Getting Everything You Can Out of All You've Got​

​

​Guerrilla Marketing​

​

​Hacking Growth​

​

​Hey, Whipple, Squeeze This​

​

​Hook Point​

​

​How Brands Grow​

​

​Long and the Short of It​

​

​One Million Followers​

​

​Oversubscribed​

​

​Permission Marketing​

​

​Purple Cow​

​

​Scientific Advertising​

​

​Superfans​

​

​Tested Advertising Methods​

​

​This Is Marketing​

​

​Traction​

​

​Traffic Secrets​

​

Branding, Positioning & Identity

​

​22 Immutable Laws of Branding​

​

​Aaker on Branding​

​

​Brand Flip​

​

​Brand Gap​

​

​Branding That Means Business​

​

​Building Distinctive Brand Assets​

​

​Logo Modernism​

​

​LogoLounge Guide to Iconic Branding​

​

​Positioning - The Battle for Your Mind​

​

​Primal Branding​

​

​Zag​

​

Design, Creativity, Writing & Visual Culture

​

​As Little Design as Possible​

​

Creative Selection — ​summary​ · ​cover page​

​

​The Designful Company​

​

​Graphic Design The New Basics​

​

​Making and Breaking the Grid​

​

​steal like an artist​

​

​Thinking with Type​

​

​The Vignelli Canon​

​

Sales, Persuasion & Communication

​

​$100M Offers​

​

​Challenger Sale​

​

​Charisma Myth​

​

​Demand-Side Sales 101​

​

​First Minute​

​

​Made To Stick​

​

​Negotiation Made Simple​

​

​Never Split the Difference​

​

​Pitch Anything​

​

​Pre-Suasion​

​

​Prosperous Coach​

​

​Secret Tradecraft of Elite Advisors​

​

​Sell or Be Sold​

​

​Simply Said​

​

​Win Without Pitching Manifesto​

​

​Win-Loss Analysis​

​

Business & Strategy

​

​$100M Money Models​

​

​7 Powers​

​

​Insanely Simple​

​

​The Personal MBA​

​

​Rework​

​

​This Is Strategy​

​

Leadership & Teams

​

​the complete creative director​

​

​Measure What Matters​

​

Psychology, Behavior & Decision-Making

​

​8 Rules of Love​

​

​Blindsight​

​

​Change Your Brain Every Day​

​

​Clear Thinking​

​

​Don't Believe Everything You Think​

​

​Dopamine Nation​

​

​Emotional Intelligence​

​

​Give and Take​

​

​Hacking the Human Mind​

​

​The Happiness Advantage​

​

​How We Learn​

​

​Influence​

​

​Irresistible​

​

​The Laws of Human Nature​

​

​Make It Stick​

​

​The Marshmallow Test​

​

​Mental Models​

​

​Noise​

​

​Nudge​

​

​Originals​

​

​Predictably Irrational​

​

​Read People Like a Book​

​

​The Scout Mindset​

​

​Sources of Power​

​

​Superforecasting​

​

​Surrounded by Idiots​

​

​Think Again​

​

​Thinking in Bets​

​

​Thinking, Fast and Slow​

​

​What Every BODY Is Saying​

​

​You, Happier​

​

Money, Economics & Investing

​

​Poor Charlie's Almanack​

​

​The Psychology of Money​

​

Society & Big Ideas

​

​The Laws of Thought​

​

Apple & Steve Jobs

​

​Apple The First 50 Years​

​

​Becoming Steve Jobs​

​

​Dogfight​

​

​The One Device​

​

​Steve Jobs​

​

​The Steve Jobs Way​

​

​Think simple​

​

Book pages

​

These pages are kept in the library, but they don't have written summaries yet. The links open the existing book pages.

​

Marketing, Advertising & Copywriting

​

​Copywriter's Handbook​

​

​Guide to Going Viral​

​

​How To Write An Inspired Creative Brief​

​

​Launch​

​

​Lean Marketing​

​

​Market Research in Practice​

​

​Marketing Communications​

​

​Marketing Made Simple​

​

​Marketing Metrics​

​

​Ogilvy on Advertising​

​

​Perfection of Marketing​

​

Branding, Positioning & Identity

​

​Brand A-Z​

​

​Brand Naming​

​

​Designing Brand Identity​

​

​Identity Designed​

​

​logo design love​

​

​logo design- global brands​

​

​Logos That Last​

​

​logotype​

​

​Made by James​

​

​Obviously Awesome​

​

​Science of Brand Associations​

​

​Strategic Brand Management​

​

Design, Creativity, Writing & Visual Culture

​

​The 46 Rules of Genius​

​

​The Art and Business of Online Writing​

​

​The Art of Looking Sideways​

​

​The Art Of Noticing​

​

​Before and After the Book Deal​

​

​The Business of Being a Writer​

​

​The Craft of Research​

​

​The Creative Act- A Way of Being​

​

​Creative Strategy and the Business of Design​

​

​Creativity in Business​

​

​The Design of Books​

​

​The Design of Everyday Things- Revised and Expanded Edition​

​

​Design, Form, and Chaos​

​

​Designed to Keept​

​

​Detail in Typography​

​

​Dieter Rams- Ten Principles for Good Design​

​

​Dieter Rams- The Complete Works​

​

​Don’t Make Me Think, Revisited​

​

​Editing by Design​

​

​The Elements of Typographic Style​

​

​The Graphic Design Bible​

​

​Graphic Design Rules​

​

​Grid systems in graphic design​

​

​How Design Makes Us Think and Feel and Do Things​

​

​How Great Ideas Happen​

​

​How to Be a Graphic Designer Without Losing Your Soul​

​

​How to Write Clearly​

​

​Interaction of Color​

​

​just enough research​

​

​Meggs’ History of Graphic Design​

​

​Metaskills​

​

​On Writing Well​

​

​Palette Perfect for Graphic Designers and Illustrators​

​

​Paul Rand- A Designer's Art​

​

​Principles of Logo Design​

​

​Qualitative Research​

​

​Questionnaire Design​

​

​A Self-Help Guide for Copywriters​

​

​The Sense of Style​

​

​Show Your Work!​

​

​Typographic Systems of Design​

​

​Ways of Seeing​

​

​Write Through It​

​

Business & Strategy

​

​The $100 Startup​

​

​12 Months to $1 Million​

​

​The 18 Laws of Leverage​

​

​The 33 Strategies of War​

​

​The 48 Laws of Power​

​

​Anything You Want​

​

​The Art of War​

​

​Behind the Cloud​

​

​Big Picture Strategy​

​

​Blue Ocean Strategy​

​

Build — ​book page​ · ​alternate page​

​

​Built to Last​

​

​Business and Competitive Analysis​

​

​Business Made Simple​

​

​The Business of Expertise​

​

​Company of One​

​

​Competitive Intelligence​

​

​Competitive Strategy​

​

​Different​

​

​The Dip​

​

​Disciplined Entrepreneurship​

​

​The E-Myth Revisited​

​

​The Four Steps to the Epiphany​

​

​Good Strategy Bad Strategy​

​

​The Hard Thing About Hard Things​

​

​HBR's 10 Must Reads on Strategy​

​

​Hooked​

​

​How to Measure Anything​

​

​How to Win at the Sport of Business​

​

​The Innovator’s Dilemma​

​

​Inside the Box​

​

​Jobs to Be Done​

​

​The Jobs to Be Done Playbook​

​

​The Lean Product Playbook​

​

​The Lean Startup​

​

​Million Dollar Weekend​

​

​The Mom Test​

​

​Play Bigger​

​

​Playing to Win​

​

​The Pumpkin Plan​

​

​The Right It​

​

​Scramble​

​

​Sprint​

​

​The Startup Owner’s Manual​

​

​Thinking Strategically​

​

​Understanding Michael Porter​

​

​Zero to One​

​

Leadership & Teams

​

​The 4 Disciplines of Execution​

​

​Chief Everything Officer​

​

​The Coaching Habit​

​

​The Culture Code​

​

​The Effective Executive​

​

​Find Your Why​

​

​The Five Dysfunctions of a Team​

​

​The Four Conversations​

​

​The Goal​

​

​Good to Great​

​

​The Great CEO Within​

​

​High Output Management​

​

​The Infinite Game​

​

​Influencer​

​

​It Doesn't Have to Be Crazy at Work​

​

​Leaders Eat Last​

​

​The Outsiders​

​

​Radical Candor​

​

​Remote​

​

​Start with Why​

​

​Unreasonable Hospitality​

​

​Who Not How​

​

Productivity, Habits & Personal Development

​

​10x Is Easier Than 2x​

​

​The 10X Rule​

​

​The 4-Hour Workweek​

​

​Atomic Habits​

​

​Building a Second Brain​

​

​Deep Work​

​

​The Diary of a CEO​

​

​Digital Minimalism​

​

​Essentialism​

​

​Getting Things Done​

​

​Hell Yeah or No​

​

​A Mind for Numbers​

​

​Open to Work​

​

​Optimal​

​

​Peak​

​

​The Power of Habit​

​

​Principles​

​

​Range​

​

​Runnin' Down a Dream​

​

​The Science of Self-Learning​

​

​Slow Productivity​

​

​Super Learning​

​

​Think Like a Monk​

​

​Tools of Titans​

​

​Ultralearning​

​

Money, Economics & Investing

​

​The Essays of Warren Buffett​

​

​Financial Intelligence​

​

​The Millionaire Fastlane​

​

​Profit First​

​

​Simple Numbers, Straight Talk, Big Profits!​

​

Society & Big Ideas

​

​Aristotle's Nicomachean Ethics​

​

​The Great Mental Models​

​

​The Inevitable​

​

​The Language Instinct​

​

​The Pleasure of Finding Things Out​

​

​The Republic​

​

​Richard Feynman's Mental Models​

​

​Words and Rules​

​

Biographies

​

​Elon Musk​

​

​Shoe Dog​

​

​Surely You're Joking, Mr. Feynman!​

​

​What Do You Care What Other People Think​

​

Apple & Steve Jobs

​

​Designed by Apple in California​

​

​Infinite Loop​

​

​Inside Apple​

​

​Jony Ive​

​

​Back to Start Here​